MESH UP

IDEA OF POWER:
DIRECT/ PREDICT THE TREND OF FUTURE

Their sense of innovation helps Apple preserve a big, and growing, lead in the marketplace. She is now richer than virtually any other woman anywhere in the world. Ms. Versace didn't throw on extra luxury details but instead concentrated on proportion and fit was a smart way to move the brand forward. Now she dominates the world's paper trade through her giant companies.

When Apple became interested in music players in 2001, she moved to the southern coastal city of Shenzhen, one of the first areas in China allowed to experiment with capitalism. It rejected the most common technology in the market, flash memory chips, which can make inexpensive players that can hold a few dozen songs.

Though there were occasional threats from competitors, but being a woman was not a problem, designers can also be innovative within the scope of their brand's identity, as Donatella Versace and Angela Missoni proved in their winning collections.

The point is she knew where to train her focus, she is called the Queen of Trash, she doesn't disown the title. But, she said, "Some day, I'd like to be known as the queen of containerboards."

REFERENCE:

Horyn, C 2006, ‘Versace and Missoni: Innovation in a Familiar Vein’, The New York Times, 27 February, accessed 11 May 2008, .

Hansell, S 2004, ‘Gates vs. Jobs: The Rematch’, The New York Times, 14 November, accessed 11 May 2008, .

Barboza, D 2007, ‘China's 'Queen of Trash' finds riches in waste paper’, International Herald Tribune, 15 January, accessed 12 May 2008, .